This webinar will explore how social media can be applied within the architectural field, including how it can be used to reach your business goals along with its importance within your firm’s marketing and business development plans. It is critical to not only understand what social media is and how it can be used for networking, story telling and client-relationship building, but also to discern why it matters to your firm, specifically as we continue to move forward in an everchanging digital era. Throughout this session, we will refer to case studies and past metrics to showcase the ways in which social media has resulted in tangible business results for other firms in the industry. We will also highlight best practices for developing personalized strategies for a target audience and their reflected interests.
